Key Business Metrics Identified
Footfall Traffic
Track visitor numbers by:
Hour, Day, Week, Month, Store, Region
Know exactly when customers visit your stores.
Conversion Rate
Measure: Visitors → Purchases
- 1,000 Visitors
- 200 Transactions
- Conversion Rate = 20%
Identify stores with strong traffic, but poor conversion, and uncover opportunities to improve sales.
Dwell Time Analysis
Understand how long customers spend:
Longer engagement often leads to increased spending
Peak Hour Analysis
Identify:
- Busiest trading periods
- Queue pressure points
- Staffing requirements
Ensure the right number of employees are available when customers need them.
Store Performance Benchmarking
Compare:
- Branch vs Branch
- Region vs Region
- Campaign vs Campaign
Identify best-performing stores and replicate success.
Applications
Supermarkets
- • Measure traffic trends
- • Optimise staffing
- • Evaluate promotions
- • Improve store layouts
Shopping Centres
- • Monitor visitor traffic
- • Compare entrances
- • Measure tenant performance
Pharmacies
• Improve service levels
• Reduce queue times
• Analyse customer journeys
Airports & Duty Free
- • Analyse passenger movement
- • Improve merchandising
- • Measure zone performance
Electronics Retailers
- • Evaluate product displays
- • Track customer engagement
- • Measure campaign effectiveness
✓ Footfall
✓ Dwell Time
✓ Conversion Rate
✓ Heat Maps
✓ Visitor Trends
✓ Historical Performance
✓ Store Comparisons
✓ Peak Trading Hours
Real-Time Dashboard
Access powerful analytics from anywhere.
Why Retailers Use People Counting Sensors
Improve Staffing Efficiency
• Match staffing levels to actual customer traffic.
Increase Conversion Rates
• Identify opportunities to turn more visitors into buyers.
Measure Marketing ROI
• Understand whether campaigns drive real store traffic.
Optimise Store Layouts
• Use customer movement data to improve merchandising and product placement.
Make Better Business Decisions
• Replace assumptions with measurable insights.
PC5
PC5 - T
