Privacy Policy

Effective Date: 7th July, 2017

Last Updated: 1st March, 2025

1. Introduction: Welcome to Apex Orient Technologies (“Company,” “we,” “our,” “us”). We are committed to protecting your privacy and ensuring that your personal and business information is handled in a safe and responsible manner. This Privacy Policy describes how we collect, use, and share information when you visit our website, interact with our services, or engage with our hardware and software solutions.

2. Information We Collect and How We Collect It: We may collect and process the following types of information:

Information You Provide Directly:
- Business contact details (name, email, phone number, company name, job title)
- Account registration details
- Inquiry and support request information
- Payment and billing details (for transactions and invoicing)

Information Collected Automatically:
- IP addresses, browser type, and device information
- Website usage analytics (cookies, tracking technologies)
- Log data related to service access and system interactions

Information from Third Parties:
- Data from industry partners or resellers
- Information from publicly available sources for business verification

3. How We Use Your Information: We use collected information for the following purposes:

To provide and improve our IoT hardware and software solutions
To process transactions, manage accounts, and provide customer support
To analyse website usage and enhance user experience
To comply with legal and regulatory obligations
To communicate about product updates, promotions, or industry insights (with opt-out options)

4. Data Sharing & Disclosure: We do not sell or rent your data. However, we may share information in the following circumstances:

Service Providers & Partners: With third-party vendors that help us operate our business (e.g., cloud hosting, payment processors, analytics providers)

Legal Requirements: When required by law, regulation, or legal process

Business Transfers: In case of a merger, acquisition, or business restructuring

Customer-Requested Integrations: To facilitate third-party software or API integrations upon request

5. Data Security: We implement technical and organisational measures to protect data against unauthorised access, loss, or misuse. While we strive to safeguard information, no method of transmission over the internet is completely secure. Users are responsible for keeping their login credentials confidential.

6. Data Retention: We retain business data as long as necessary to fulfil contractual and legal obligations. When no longer required, we securely delete or anonymise the data.

7. Your Rights and Choices: Depending on your jurisdiction, you may have the right to:

Access, correct, or delete your data
Object to or restrict certain data processing activities
Withdraw consent for marketing communications
Request data portability (where applicable)

To exercise your rights, please contact us.

8. Cookies and Tracking Technologies: We use cookies to enhance website functionality and analyse usage patterns. Users can manage cookie preferences through browser settings.

9. International Data Transfers: If we transfer data outside your jurisdiction, we ensure adequate safeguards are in place, such as standard contractual clauses or compliance with relevant data protection regulations.

10. Updates to This Policy: We may update this Privacy Policy periodically. Changes will be posted on this page, and significant updates may be communicated via email or website notifications.